LEWIS & BARKS: Engaging Fans, Building Loyalty & Shares
An eCommerce business, Lewis & Barks,has created a large & growing population of Facebook fans. They feature special promotions through both the eCommerce site & Facebook. Here are two recent promotions created and executed by Brand Hub. Visit their Facebook page Facebook Page »
National Pet Month's "Help a Shelter" Promotion
To honor National Pet Month, Lewis & Barks asked Facebook fans to enter their favorite animal resuce organization in a drawing for a Lewis & Barks donation made in their name. The month-long promotion, which also included an email blast to the Lewis & Barks database, generated new "shares" with friends and added to the "likes" for the page.
Paws for Halloween
Pet owners love to dress up their pets for Halloween. The first year of this Facebook promotion, Lewis & Barks asked pet owners to send photos and they would be entered automatically in a drawing giveaway. For the second year, there was an actual contest. People sent their pet photos in, followed by a voting phase, with a high-end pet bed as the grand prize.