Finding the identity of a place
A strong brand is important when competing to sustain and build a small community. Here’s how one community identified their cornerstones for growth.
The Process
Hired by Prescott Valley Economic Development Foundation to develop a brand foundation for Prescott Valley’s marketing efforts, my process included:
Brand Identity Diagram
Brand Cornerstones
Our Place
Small town with people-centered, diverse architecture
Our Vision
Ownership and involvement in our town
Our Community
Strong community spirit with a sense of responsibility towards our neighbors
Our Legacy
Open space & retention of our clean, healthy and natural environment
Brand Tagline & Logo
