Lewis & Barks vision is to be the best source of information and products for active co-adventuring best friends: canines and their human side-kicks. No matter if your furthest expedition is the local dog park, you’re welcome here.
Logo concept depicts active dog owners
Online promotions helped to build database
Social marketing efforts focused primarily on Facebook postings. An annual calendar of ideas was developed. Facebook ads were targeted to dog lovers for “Likes” and future promotions.
Product Selection Strategy
Target research was performed to help guide the selection of products offered through the online store.