Project Description

Cupcake Treasures™

Project Brief

Client had licensed this patented product, but felt it hadn’t reached its potential. Accordingly, he didn’t renew the licensee and instead decided to market it himself. Marvel was hired to help develop the brand strategy, name and graphics and assist with logistics planning and introductory marketing. We are at the very earliest stages with an eye on the “Treasure” we believe is forthcoming.

Project Elements

Brand Strategy, Logo, Tagline

Photo Shoot Planning/Execution

Packaging: Retail package, UPC, User Instructions, Recipe Booklet

Recipe Booklet

Taste Testing!


Yummy Cupcakes


Marvel designed the website which includes a video that demonstrates the product use. If you are interested in buying it, you are just a click away with the shopping cart integration to the site.